Archive for June, 2006

Jun 30 2006

Anderson, Someone Has Moved Your Cheese!

I just finished rereading “Who Moved My Cheese” a charming little book by Spencer Johnson that looks at peoples resistance to change. As I read today’s news I couldn’t help but think that the entire city of Anderson, beginning with their community leaders need to read the book.

For the first time in a decade, the city has actually grown jobs, but the concern with the coming plant closings that the growth trend won’t continue. Wake up and smell the coffee ( or as Johnson would say, the cheese) The future of Anderson does not lie in manufacturing plants. Any hope for survival and growth will come from continuing to expand their entrepreneur centers!

Lorraine Ball, Roundpeg

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Jun 30 2006

Auto Makers Good and Bad News

Published by roundpeg under Business News, Small Business

Just as we are still celebrating the announcement of the Honda plant coming to Indiana, we learn of troubles at GM. The corporate merger could mean more downsizing and layoffs here in Indiana.

The solution? While the big plants are important, we need to move beyond and grow more of our own, locally based, smaller businesses. No single entrepreneur will hire 1,800 people any time soon, but 800 - 900 companies each hiring 1 - 2 employees in the next year could.

With more than 65,000 companies with sales under a $million, there are plenty of companies to choose from. It is time we started paying attention to these smaller firms, creating tax incentives and opportunities for them!

If we grew our entrepreneurial base, we would be less dependent on the whim of large corporations. I am not saying we don’t want the Honda plant, we do, but we want more! And the more will come from smaller companies in our community.

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Jun 28 2006

Finding Money

When it comes to raising money to start a new venture or build an emerging business, Michael Lechter says that entrepreneurs can be anything but entrepreneurial in their thinking.

When additional resources are necessary to take the next step in the business plan, the typical entrepreneur tends to begin thinking about “raising capital” in the most conventional of terms. In his article on Inc.com he describes other options that may be far more available and sometimes much less costly.

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Jun 26 2006

Rule of 150

Just finished re-reading the Tipping Point by Malcom Gladwell which is an amazing look at how to create a social epidemic. It begins with three types of people: Connectors, Mavens and Salesmen. Ultimately you need to have the support of these three groups of people to bring your ideas to the market place.

Where do you meet them?? Start networking, Rainmakers, the Chambers, Network of Women in Business can be a starting point for your own social epidemic.

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Jun 23 2006

Racing and Revenue

Many of you may not know this about me, but I am a race fan. I love the sound of the engines, the excitement and energy, and the opporunity racing brings to businesses of all sizes in our community.

That being said, I am sure we can find something else to do in July if F-1 pulls out. The tone of the interview with F-1 head Bernie Ecclestone tells me, that maybe it will be ok if they don’t come back. With lots of other things to do 4th of July weekend, you won’t find me at the track this year.

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Jun 21 2006

Where to Make Business Connections

Published by roundpeg under Marketing, Small Business

Looking to grow your business - Get out of the chair and away from the computer and start meeting people. While software programs like Linked-in promise to help you make great business connections, there is no real replacement for face-to-face connections.

Not sure where to go? Sign up for Business Notes from Roundpeg for a listing of the best networking events for small business owners. Then get out and make some friends!

Need a little help getting started? Consider signing up for Fishing Lessons a lively two hour workshop delivered by local networking experts, Lorraine Ball and Pat Milner.

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Jun 20 2006

Indy in Top 5 of Hot Cities for Entrepreneurs

Published by roundpeg under Business News, Small Business

Looking to start a business, look to Indianapolis. Ranked #5 overall by Entrepreneur.com the rest of the country is stating to discover what we already know - Indy is a great place to start a business.With local support from the SBDC, NSIB, Women’s Center and a variety of business networking and development groups, local entrepreneurs can tap in to a wide variety of resources.

What are your favorites?

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Jun 19 2006

Make Mine a Million

Published by roundpeg under Business News

Although women entrepreneurs constitute one of the largest and fastest-growing segments of the small business sector, few of them generate $1 million or more in revenue, less than 3%.

With that in mind, last year Count-Me-In for Women’s Economic Independence, a New York nonprofit provider of business loans for women, and OPEN from American Express (the financial company’s small business division), launched the Make Mine a $Million Business. Their goal is to create a network of 1 million women-owned businesses that will earn $1 million in revenue by the year 2010.

I signed up and think it is possible. What about you?

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Jun 16 2006

West Side - Where the Action is

Anyone who has driven anywhere on the West side of Indy already knows, this is where the action is! New retail and new business development is booming, so I am excited to learn that representatives from the Indianapolis Airport Authority will join representatives from Avon, Brownsburg, Plainfield and Hendricks County this morning to announce a partnership to pursue economic development projects. The partnership will create a long-term strategy to develop the Ronald Reagan corridor that will link Interstate 70 near the airport to I-74 at Brownsburg.

The timing is great, and compliments other new activity, including the Rainmaker West AM and the SBDC work to launch their Peerspectives Program fueling entrepreneurial growth on the west side.

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Jun 16 2006

Marketing Messages that Miss

Published by roundpeg under Business News

If you want your customers to believe you offer high-quality products, excellent customer at a good value, the best strategy may be not to tell them! Ok, so that is a bit extreme, but there are some words are so over-used in advertising they lose their impact. According to BusinessWeek.com, the following “buzzwords” should never be used in advertisements:

  • Quality
  • Value
  • Service
  • Caring
  • Integrity

Read the article to see why, and how to use words your customers will connect with, remember and believe!

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