Mar
25
2008
INDIANAPOLIS, IN — Jim Cota, president of Indianapolis-based Rare Bird, Inc., is scheduled to address the 32nd Annual International Newsletter & Specialized-Information Conference in Washington, DC this summer. The conference, presented by the Specialized Information Publishers Association (SIPA), is titled “Profiting in the New Publishing Environment” and is designed to help publishers remain competitive in a rapidly changing business environment.“Technologies and business models are evolving rapidly,” said Ed Coburn, Managing Director of Harvard Health Publications and SIPA Secretary and Conference Chair. “And our customers’ businesses and the types of information they need - and how they want to receive it - continue to change, too. As information publishers, we have to rethink our tactics and strategies; we have to find a way to profit in this new environment.”Cota’s session will focus on “Using the Web to Drive Renewable Revenue”, providing actionable examples of successful strategies and methods to enhance customer affinity, build initial and return sales, and implement site-wide changes to improve results.“Their invitation was a direct result of our extensive experience in the speciality publishing industry,” said Cota, “and we’re excited to be included in this event. I think it’s a testimony to both the work that we’re doing and the level of expertise in the Indianapolis community.”The conference will be held June 1-3 in Washington, DC.About SIPASIPA is the international trade association dedicated to advancing the interests of for-profit subscription newsletter publishers and specialized-information services.The mission of the Specialized Information Publishers Association is to serve its member newsletter and other specialized-information publishers worldwide through education, training, networking, and advocacy to foster growth, profitability, and professional excellence.About Rare Bird, Inc.Rare Bird, Inc. is an internet media firm specializing in Internet marketing, web and new media development, search engine optimization, and advanced customer communications. Rare Bird was founded in 1998 and provides marketing services to clients across the country in a wide spectrum of industries, including specialized publishing.
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