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INDIANAPOLIS, Ind. (October 24th, 2008) – Daniel Herndon, Founder of Indianapolis based indie record label and marketing company Redwall Music announces the launch of Redwall Live, a concept several months in development. Herndon, with a history in marketing bands and promoting their recordings has assembled a team of personnel to provide creative marketing services through Live Events and mobilized marketing efforts. Companies of all sizes are utilizing expert event implementation as a means of launching a new product, training employees or building client relationships. The Events industry has grown rapidly in the last 10 years, yet the industry has narrowly been represented in the Midwest. Redwall boasts a unique approach to event planning from a marketing angle, coining the term ‘Event Based Marketing’. “Well executed events can provide a platform to position your brand, capture sales volume and touch clients that you otherwise wouldn’t” Says Herndon. “With our history in the entertainment business we’re confident that Redwall Live brings that creative element that companies need in the Midwest.”

Redwall Live provides a variety of services in house including concept development, event promotion, graphic design, interior décor, audio/visual and more. Clients can also trust Redwall to handle vendor and entertainer negotiations and coordinating. Redwall Live is your source not only for spectacular event planning but effective promotion as well. Redwall Live will handle each event with a unique approach doing as much or as little as the client’s budget and desires permit. Event Based Marketing requires an understanding of each client’s company makeup and goals. The company is seeking long term strategic relationships, not limited to a one day event goal, but rather a developing marketing plan. Redwall Live is currently based in Indianapolis on the south side.