(INDIANAPOLIS, IND. – July 23, 2009) – Vontoo, Inc., leading voice marketer, announced that it partnered with the Cleveland Cavaliers, to initiate a powerful calling campaign to fans with newly signed Shaquille O’Neal.
When the Cavaliers acquired O’Neal in a trade at the end of June, the team wanted to way to introduce him to fans in a personal way. That’s when they turned to voice marketer Vontoo. The Cavaliers had previously used Vontoo’s service in early 2008 to send calls from the radio play-by-play “Voice of the Cavaliers,” Joe Tait, to fans. They thought an announcement from O’Neal would be a perfect opportunity to utilize the service again in communicating with fans.
“We knew our fans would be excited that Shaq joined our team,” said Tracy Marek, Cavaliers’ Vice President of Marketing. “But we wanted to take it one step further and let them hear from him directly.”
The team recorded a message from O’Neal, thanking fans for welcoming him to the team and expressing his excitement for next season. The calls were sent out on July 2nd and 3rd to three different sets of audiences: season ticket holders, corporate/suite holders and prospects for tickets.
To learn more about Vontoo, please visit www.vontoo.com or contact John Graham, Vontoo’s Vice President of Marketing, at jgraham@vontoo.com or 317-218-8289.
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About Vontoo, Inc.
Vontoo brings the emotion, enthusiasm, and energy of the human voice to one-to-one marketing communication. The world’s first permission-based voice marketing company, Vontoo enables organizations to create, send and track voice messages tailored to the recipient’s interests. Vontoo’s software is accessible over an Internet web browser, anytime or anywhere, and can instantly send from one to millions of automated calls to help clients drive revenues, reduce costs, collect cash faster and enhance customer relationships. Vontoo is funded from multiple sources, including private investors and venture capital firm, EDF Ventures. Vontoo is privately owned and headquartered in Indianapolis. For media inquiries, contact Meghan Charlebois of Dittoe Public Relations at 317.202.2280 or meg@dittoepr.com. To learn more, go to http://www.vontoo.com.
PRESS CONTACT:
Meghan Charlebois
Dittoe Public Relations
317-202-2280, ext 11
meg@dittoepr.com
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