An independent research firm is touting Indianapolis-based ExactTarget as “at the front of the leader pack” among email marketing service companies. The Forrester Wave report gives ExactTarget and one other company perfect scores in several categories. The report is a comprehensive evaluation of 15 email providers across 74 different criteria.
Featured in The “Forrester WaveTM: Email Marketing Service Providers Q4 2009” (December 2009) report, the independent research firm found ExactTarget and one other vendor are “at the front of the Leader pack” with perfect scores in product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction.
It gets hard to ignore growing tech community here in Indy when you see results like this!
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