INDIANAPOLIS, IN – Local small business expert Lorraine Ball will present marketing tips and strategies for small business owners. In her popular seminar “Marketing by the Numbers,” Lorraine will discuss the fundamentals of a comprehensive marketing plan, based on the underlying “numbers” which drive their business. The seminar will be held on May 5, from 8:00 a.m. until 10:00 a.m., at the Greenfield Bank located at 1920 N. State St. in Greenfield
Marketing by the Numbers will focus on how to:
• Build a Marketing Pyramid – Understand the relationship between leads and closing rates, referral percent and advertising targets
• Develop a Marketing Budget – Learn the different approaches to budgeting and find the one that is right for you
• Construct your Marketing Calendar – Connect programs to goals and results
• Save Money – Discover how to use planning techniques on the front end to help you create affordable, effective marketing material
“There is a popular misconception that marketing professionals can’t add,” said Roundpeg founder, Lorraine Ball. “But the truth is, ‘numbers’ are the foundation of good marketing. If you create advertising without paying attention to the numbers, you end up with award winning advertising that doesn’t sell product. In this seminar, I help business owners develop productive marketing strategies.”
The fee for the workshop is $49. Checks should be payable to Roundpeg and sent to Roundpeg, 1003 E. 106th Street, Indianapolis, IN 46280. Space is limited, and reservations are required. For more information about this seminar or other Roundpeg programs go to www.roundpeg.biz or contact Lorraine Ball at 317.569.1396.
About Lorraine Ball:
An award winning marketing professional, Lorraine and the team at Roundpeg help small business owners become big business owners.
Active in the local Indianapolis business community, she is the former President of the Network of Women in Business and Rainmakers and currently serves as the Vice Chair of the Hamilton County Business Alliance Entrepreneurship Advancement Center.
She frequently shares her expertise in public seminars, and presentations around the country. In addition, her articles on marketing planning and business development have been featured in numerous including Contracting Business, The New York Forum, The Indianapolis Business Journal, and Carmel Business Leader.
Lorraine Ball
317-569-1396
Leave a comment