INDIANAPOLIS AND DALLAS – Synergy Marketing Group President and Founder Amy Zucker recently released a white paper on the impact a brand can make on business valuation. The article was published by Inside Indiana Business and is now available on the marketing/public relations firm’s Web site at: http://www.synergy-mg.com/documents/BusinessValuationMergerAcquisitionMarketingPR.pdf.
The white paper discusses the benefits of marketing and branding outcomes such as awareness, credibility and reputation and their ultimate impact on the value and sale of a company. Companies that establish themselves as market leaders are well positioned to demand a premium for their products and services. Zucker sites one example where a client sold a business for 20 percent more than asking price due to the strength of the brand and outbound marketing and lead generation program.
“If you are even thinking about buying, selling or merging your business with another organization, you should engage an experienced marketing/public relations expert as soon as possible,” advised Zucker. “There are many proven marketing and PR strategies to elevate your company’s presence with potential buyers, increase the valuation of your business based on the strength of its brand and impact the final sale price. Through the years we have successfully supported dozens of companies through merger, acquisition and succession deals.”
During Synergy Marketing Group’s history, the marketing/PR agency has helped numerous companies in the technology, medical, healthcare and manufacturing industries develop their brands and marketing programs based on defined exit strategies and financial goals. The firm’s work has included creating corporate brands that yield higher business valuation and final sale prices in mergers/acquisitions and successions. In addition, Synergy specializes in strategically announcing mergers and acquisitions. This includes handling the public relations, investor relations, internal/employee communications and customer communications. To-date Synergy has helped dozens of companies and their executive teams plan for and promote mergers, acquisitions and ownership/leadership changes.
About Synergy Marketing Group, Inc.
Synergy Marketing Group is one of the industry’s top marketing and advertising firms/agencies in Indianapolis and Dallas/Fort Worth, Texas. The firm also is known as one of the most experienced public relations firms/agencies in the Indianapolis and Dallas/Fort Worth markets. Our team of marketing, advertising and PR experts provides strategic counsel and hands-on support to help our clients generate awareness, build credibility, create demand and meet revenue objectives. We leverage quantifiable marketing processes and proven best practices to deliver measurable results. Synergy differentiates itself through our partnership approach, dedication to client satisfaction, culture of accountability, and commitment to quality and excellence. Synergy is a certified Women-owned Business Enterprise (WBE). We offer the following services: traditional and online advertising, strategic marketing, brand strategy, corporate event planning and promotion, lead generation, market research, public relations, media relations, custom Web site design and development, Internet marketing and search engine optimization. Synergy specializes in healthcare/medical marketing and PR, technology/software marketing and PR, biopharmaceutical marketing and PR, consumer marketing and PR, higher education marketing and PR and restaurant/retail marketing and PR. To learn more about the firm, please call 888-284-0555 or visit http://www.synergy-mg.com/.
###
Leave a comment